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Current Online Advertising News Today News Publishers Fail to Capitalize on Online Advertising Boom [STUDY] Online advertising is booming. Already a $32 billion business, advertisers are expected to spend a full $62 billion online in 2016, when spending in online advertising will match print spending for the first time. But news publishers are not poised to cash in on the growth, a report released Monday by the Pew Research Center suggests. Mon, 13 Feb 2012 05:06:19 -0800 Online advertising market worth $2.66bn in 2011 Australia's online advertising market continued to shrug off a tough economic environment, with the country's websites recording 17 per cent growth, to $2.66 billion, last year. Mon, 13 Feb 2012 04:57:12 -0800 Online Spending Skyrockets -- Atrinsic and Sina Poised to Benefit NEW YORK, NY-- - Worldwide online advertising revenues continue to skyrocket as the worst of the recession fades and businesses begin to spend again. In the United States advertising revenues have hit ... Fri, 10 Feb 2012 05:20:00 -0800 Online Advertising is More Than Just Clicks! I noticed a VentureBeat article that makes me shake my head in amazement at the apparent lack of understanding of online advertising. The sensationalistic headline, “Yelp advertising is a rip-off for small advertisers” reveals a simplistic viewpoint on the value … Tue, 07 Feb 2012 09:22:31 -0800 Traditional news still lags in online advertising, study says Traditional media outlets “have had little success” getting advertisers to move from their legacy businesses to their online news sites and relatively few of the ads they create for the Web are targeted to customers based on their interests, according to a new study by the Project for Excellence in Journalism. Mon, 13 Feb 2012 00:35:23 -0800 |
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